Red Dress Boutique
Red Dress Boutique is an online women’s clothing, jewelry, and gifts shop. What sets it apart from other online (or brick and mortar) stores are the prices and level of curation provided by the boutique’s owners. The store works hard to keep prices low, with most items selling for less than $50. The idea is for a woman to be able to treat herself, even if she doesn’t usually get the opportunity to do so. In addition, all the pieces are hand-picked by the entrepreneur. She travels around the U.S. and looks at different designers to pick the perfect items for her site. She also engages her customers, using social media, to pick new items. She makes an effort to create a “complete look” on her site—women can buy a dress and also get suggestions for shoes or jewelry to go with the outfit. Each package is wrapped like a gift, so when it’s delivered to your home you get to unwrap a little present to yourself. Mark and Robert both saw the value in the business, and teamed up to invest.