Gameday Couture is a line of women’s licensed sports apparel. The company aims to create more fashionable products than the average licensed sports wear. There is a lot of different pieces, including shirts and blouses in many styles, sweat shirts, sweaters, and accessories. The styles range from simpler attire, to flashy glitters and animal prints. They have secured a variety of recognizable licenses including NCAA and several pro teams. Mark decided to bring his branding knowledge into the fray and made an investment.