Magic Cook is a suite of cookware that uses special heat packs to warm your food right in the cookware. The cookware comes in a variety of styles including a thermos-like mug and a plastic lunchbox-cooker. Each uses a propriety, one time use heat element to the food, similar to a military meal ready to eat (MRE). The cookware is reusable, but a new heat pack is needed for each use. Really anything can be cooked in the containers; they will even get hot enough to boil water. Cook time ranges from about 10 minutes for coffee, to 25 minutes for frozen food. The product is sold individually, or in packages with different size cookware and several packs of heating pads. Daymond liked the product and invested in Magic Cook.