Must Love is the modern-day non-dairy ice cream brand of your dreams. Made with simple, recognizable ingredients, it’s what better-for-you frozen desserts should taste like. The Must Love mission is to create the most delicious dairy-free treats that bring together ice cream lovers who want to make healthier choices.
Must Love’s nice creams—a phrase that’s come to define frozen desserts that don’t include dairy and are sweetened with fruit —are the creation of longtime friends and female founders Mollie Cha and Hannah Hong, both of whom led careers in the CPG innovation space prior to founding their company. They created the ice cream they wanted to eat: 100% plant-based, making them naturally dairy free, with super simple ingredients that everyone can pronounce. They kept to this while ensuring every flavor was completely crave worthy. All Must Love products are plant-based, non-GMO and never contain anything artificial. You can find Must Love pints and bars at natural grocers and supermarkets across the U.S.