Oilerie is a storefront business where customers can sample and purchase homemade olive oil. The oil is made right in the store, so it is very fresh. It is stored in large metal receptacles, probably 4-5 gallons each. The olive oils come in a variety of flavors, including Rosemary, Orange, and Truffle. In store, you can sample any of the flavors of oil you wish. When it comes time to buy, a bottle is filled right in front of you. The store has also branched out to include balsamic vinegars, spices, Italian market items, and snacks. Currently, there are eight Oilerie locations around the U.S., along with an online store. None of the sharks jumped in on a deal.
Honestly, I was quite surprised when the entrepreneur for Oilerie, USA repeated that it was the only store of its kind in the country. Personally, I have seen a handful of stores doing the exact same thing. I’ve been to numerous small, tourist-heavy towns where there is a small olive oil dispensary. Most look and feel much like the Oilerie. Perhaps Oilerie, USA was the first, but that hardly makes their product unique in the current marketplace. Beyond that, it is difficult to rate this business. This type of business all comes down to taste and customer experience—two things I am unable to see, really, on TV. The sharks seemed relatively enthusiastic about the taste of the olive oil, although Kevin insulted it as “midrange.” None of them seemed blown away by the taste. I really have little to go off of when rating this business.